Annual Planning Series: 3PL Growth Opportunities in 2021
Date: December 22,2020
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A Look Back on Successes and Challenges for Warehouses in 2020
With less than two weeks left in 2020, I find myself reflecting on the highs and lows of the year, as well as looking toward 2021 with hope and cautious optimism. We will forever know 2020 as the year of the pandemic, constant change, and as a pivot point for many industries.
For the supply chain, this year placed unprecedented demands on an already strained industry. From February and March with critical supply shortages when access to raw materials limited many companies’ ability to produce finished products. To April and May, where Stay at Home orders fundamentally changed consumer buying behavior. And now to October, November, and December where carrier and delivery services have experienced unparalleled surges resulting in earlier cut offs and package delays.
Even with all of these changes and disruptions, most third-party logistics (3PL) warehouses prospered and harnessed the opportunities created by increasing ecommerce and omnichannel fulfillment demands. However, what does 2021 have in store for 3PL warehouses and how can you plan?
With predictions that a COVID-19 vaccine may not have broad availability until mid-2021, ecommerce purchases are expected to continue double-digit growth into the new year. As such, when asked about top growth opportunities for 2021, 3PLs continue to show optimism for opportunities to acquire new customers (77%) and drive ecommerce-related growth (65%). Although a strong third (54%) among all 3PLs, mid-growth 3PLs (those who experienced between 1% and 25% of growth) emphasized automating warehouse processes as a higher priority than other groups.
Although not in the top three opportunities, diversifying services (43%) and adding warehouses in new locations (41%) ranked as key opportunities as well. While not considered a top opportunity, 87% of 3PL warehouses want to diversify their revenue streams. In fact, those fastest growing 3PLs were 271% more likely to offer omnichannel fulfillment, which aligns with the changing consumer buying behaviors of wanting to buy how they want, when they want, and where they want.
Now that you know the biggest opportunities available in 2021, will your business be able to harness them?
What Do You Need to Know for 2021 Warehouse Planning?
In your 2021 planning process, ask yourself and your team the following questions:
What do you view as your biggest potential areas of growth? (e.g., new services, new industries, new customers, etc.)
Do you need to diversify your revenue streams, and if so, how?
How many new customers can you on-board and support? And, how do you plan to attract and sell those new customers?
How satisfied are your customers? What would drive even greater satisfaction?
Do you have contingency plans in place to address surges or market changes?
These questions will start the right dialog within your warehouse to better prepare for growth opportunities in 2021.
Preparing Your Warehouse for Prosperity in the New Year
A modern marketer with a passion for blending analytics and creativity, Rachel helps companies grow their talent and prepare for the future. With more than 20 years of experience across Marketing, Product Management, Customer Success and Field Operations, she offers a unique and balanced vision to the business. As Chief Marketing Officer at 3PL Central, Rachel's responsible for strategic planning and execution of all marketing and go-to-market efforts.